Keeping skin moisturized is thought to prevent stretch marks especially throughout pregnancy. This solid lotion/belly balm was created with moisturizing butters and oils including Shea Butter, Cocoa Butter, Wheat Germ Oil, and Babassu Oil. We used the twist up container specifically for easy application to belly. I suggest applying the belly balm at least twice daily or anytime your belly starts to itch. Keeping your belly lubricated and moisturized everyday is key to great results.